An App Marketer at heart & sustainability entrepreneur by design. In 2014, I put my economics school on hold and followed my dream to become an entrepreneur. Inspired by Steve Jobs, I found my passion within mobile apps. Since 2014, I've been part of the app industry, as a marketer in well known agencies, a founder with my own app (+200k downloads, bootstrap) and as a consultant, being able to look into some very successful app businesses. I'm obsessed about Identifying and executing on new and existing growth tactics & channels, such as Viral Loops, App Store Optimization, Internationalization, CRM, Push Notifications, In-App Messaging, Paid Media Channels, Mobile Marketing Automation and improving your Onboarding. Needless to say, I never became an accountant.
After nearly a decade in the App marketing world, it is my conviction that dominating the app store needs more than a good product. Today, app businesses must build systematic processes to solve key growth challenges, driven by strategy, data science and an agile culture to adapt to the ever changing digital landscape. Helping top teams, I have learned that everyone is only as big as the sum of its parts.
I believe that people with passion, can change the world for the better. With Apps we have so much power at our fingertips, so I help them to get the visibility they deserve. We are supporting the next gen of app entrepreneurs and marketers. Scale up!